Could Bayer Put Monsanto Out of its Misery?
Bloomberg reports, “Monsanto’s ‘reputation is disastrous, it’s a mess,’ said Eric Schiffer, chief executive officer of Irvine, California-based Reputation Managements Consultants.com, an advisory firm. ‘Monsanto is viewed as evil.’
“In the event of a deal, Bayer would probably drop the Monsanto name and conduct a review of its business practices, including how to litigate on patents, Schiffer said. Such moves might encourage investment from money mangers who until now ‘didn’t want to be aligned with evil,’ he said. Bayer declined to comment on Monsanto’s reputation.’”